Google Ad Grants Nonprofit Discount: Pricing & Eligibility (1970)
Verified nonprofit programConfidence: highLast verified October 17, 2026
Free for eligible nonprofits
In-kind search ads up to $10,000/month (search ads only). Replaces paid Google Search ad spend only to the extent campaigns fit Ad Grants policies; must keep the account compliant.
- Provider
- Category
- Marketing & email
- Who qualifies
- Nonprofit charitable organization in good standing, with valid charity status in its country; Enrolled in Google for Nonprofits (verified by a Google verification partner); High-quality website that meets Google's website policy; Able to meet Ad Grants program policies
- Excluded
- Government entities and organizations; Hospitals and healthcare organizations; Schools, academic institutions and universities
- Where
- Countries where Google for Nonprofits is available
- Limits
- n/a
- Billing
- In-kind grant, monthly
Standard vs. nonprofit pricing
| Plan | Type | Price | Source |
|---|---|---|---|
| Google Ad Grants US$10,000 per month of in-kind search advertising; unused funds don't roll over. | Nonprofit | Free | Official |
Prices in USD as published on the date verified. Vendors change pricing; always confirm before purchasing.
How to apply
- Enroll in Google for Nonprofits and get verified
- Confirm website meets policy
- Activate Ad Grants from the Google for Nonprofits account and set up the Ad Grants account
Catches and limitations
- Search ads only
- Funds don't roll over
- Program policies require ongoing compliance
Switching: None; it's additional marketing capacity. Requires ongoing campaign management to stay compliant.
Sources
- Google Ad Grants FAQ (accessed 2026-10-17)
- Google Ad Grants eligibility (accessed 2026-10-17)
- Google for Nonprofits eligibility (accessed 2026-10-17)
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